Branding is FUN.
Your brand statement is the definition of it, putting together all your thoughts about your business mission, values, promise, and character.
It needs to to be a concise statement that defines what you do, how you differ from all other similar solutions, and what you pledge to consistently deliver.
Brands and businesses have a statement that says something about themselves and their values. It’s an easy and strong way to say who you are and what you can do.
If you haven’t decided a brand statement for your business yet, here a good way to get started:
First, write down:
- Who do you serve
- Why do you care
- What do you provide
- What makes you different
Then, fill this little recipe:
[Your name] promises [your target market] that they can count on us for [your unique attribute or benefit] delivered with [information about the character, voice, and mood you convey].
When you are finished read it out loud, make sure it’s easy and straight.
We would also suggest that it should be fun.
If it is, start telling people about it.
“When people use your brand name as a verb, that is remarkable.”
– Meg Whitman