NEW YEARS GOAL GAME

Marketing
December 29, 2020

2020 has been the craziest and challenging year all generations starting with everyone born in the ’70s and up… have faced.

All markets have suffered from the pandemic and all-new normal it brought, and we, from marketing and communication, had to learn fast how to work with almost no plans and news strategies every second.

Facing all these changes and uncommon situations, We, from KKI, decide to close 2020 sending something FUN and constructive to bring 2021 in happy and colorful, adding meaning to our friends and clients. For that, we use a tool called Gamification.

Gamification is the application of game-design elements and game principles in non-game contexts. It can also be defined as a set of activities and processes to solve problems by using or applying the characteristics of game elements.

Games and game-like elements have been used to Educate, Entertain, and Engage for thousands of years. It is an amazing marketing element to engage and get loyalty from your audience.

We present our KKI – NEW YEARS GOAL GAME – a FUN and colorful way of reaching everything you desire. The game focus on helping the players to create goals in every 5 living PILLARS – Family, Work, FUN, Wellness, and Life.

The players have to choose 05 goals for each pillar and put a deadline to it. Every time a goal is reached, you get a prize. For every card they complete, a bigger price is received. When they get all 5 cards, well, this is what we call AN ACCOMPLISHMENT. And they get to enjoy the shades of happiness.